• Thoroughly inspect your home and outline all the important features and upgrades.
• Determine the Fair Market Value of your property by performing a detailed written market analysis.
• Provide an estimate of the selling expenses to show your net proceeds.
• Execute an Exclusive Authorization listing agreement authorizing Prudential to market your property.

2.  PROPERTY ENHANCEMENT

• Prepare a written home enhancement proposal and budget for your approval.
• Recommend repairs/improvements to sell your property for the highest price.
• Schedule and supervise the home enhancement program, with your approval.
• Suggest additional enhancement and repairs based on buyer feedback.

3.  SALES PROGRAM

• Prepare and submit accurate information to the Multiple Listing Service (MLS).
• Schedule a professional photographer to take "perfect" digital photos of your property for the MLS and Internet web sites.
• Engage a professional to draw an accurate floor plan if requested.
• Install a high-security, computerized lock box to facilitate showings (optional).
• Display your home to our sales staff and other agents by hosting a broker caravan.
• Promote your property by networking with Prudential CA Realty sales people and other active agents from other companies.
• Print advertising in the Union-Tribune, local community newspapers, and home magazines
• Create a custom 4 sided color brochure outlining the key property features.
• Install a custom 'for sale' sign with riders on your property to generate buyer calls.
• Mail "just listed" postcards to your neighbors, past clients and Realtors in San Diego.
• Feature your home on the Internet including sell858.com, trulia.com, zillow.com, realtor.com, craigslist.com & uniontrib.com, plus several others.
• Create an enhanced Internet presence on Realtor.com with the upgraded Showcase service.
• Design a personal custom web site exclusively for your home to give the best Internet presence. 
• Use the Prudential CA Realty nationwide relocation service to generate buyer interest.

4.  COMMUNICATION PROGRAM

• Send you a printed copy and a link to the MLS presentation for your approval.
• E-mail you links to all the Internet presentations for your approval.
• Visit your home weekly to check on showings and refill brochures.
• E-mail you direct feedback from other agents on all showings.
• Call or meet with you weekly to report on the activity and review market conditions.
• Provide regular updated written market reports showing the latest market activity.
• Constantly review our marketing strategy and adjust as needed to get your home sold.

5.  STRUCTURING THE SALE

• Carefully review and present all offers for your consideration.
• Qualify the prospective buyers to be sure they are able to purchase your property.
• Prepare a strong counter offer to create a solid transaction that will close on time with no surprises.
• Determine an adequate purchase deposit and time frames to solidify the transaction.

6.  TRANSACTION MANAGEMENT

• Manage all the details of your real estate transaction.
• Open escrow with a reputable company and review the escrow instructions.
• Arrange for the property, termite and other inspections.
• Supervise any agreed-upon home repairs.
• Assist with all disclosures, including the seller's TDS, supplemental disclosures, smoke detector, hot water heater and environmental hazard disclosures.
• Oversee the loan approval process to be sure your transaction closes on time.
• Coordinate and supervise the appraisal process to ensure the proper value.
• Order the preliminary title report and review the condition of title.
• Order the HOA documents including the CC&Rs, budgets, by-laws and minutes of board meetings.
• Provide updated preliminary closing statements for your review.
• Stay on top of all other matters to be sure your real estate transaction closes on time and is hassle-free.

7.  SERVICE AFTER THE SALE

• Arrange to wire your net proceeds into your bank account.
• Review the final closing statement to ensure accuracy.
• Give you a CD containing all your real estate transaction documents. This is a valuable reference for the future.